ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano meaning "Sound Mind In A Sound Body". This phrase has shaped our destiny. It is the echo of our consistency, our innovation, our commitment to quality and our originality
Our mission is to become the number one brand for the sports enthusiast.
To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.
